What We Do
Four core offerings. One objective: help your product win.
Positioning & Messaging
Stop being "like [competitor] but better." Own a position that makes you the obvious choice.
If your sales team describes your product differently on every call, your positioning is broken. If prospects sit through a 30-minute demo before understanding your value, your messaging isn't working. We fix both. We dig into your market, your buyers, and your competitive landscape to build a positioning framework that's sharp, defensible, and true.
What You Get
- ✓Positioning framework (market category, differentiation, value pillars)
- ✓Messaging playbook (headlines, value propositions, proof points by persona)
- ✓Sales narrative and talk tracks
- ✓Competitive differentiation matrix
- ✓Internal alignment workshop
Outcome
Your team speaks with one voice. Prospects understand your value in seconds, not meetings.
Competitive Intelligence
Know exactly what you're up against — and how to win anyway.
Most companies track competitors by occasionally visiting their website. That's not competitive intelligence. That's guessing. We build CI as a system, not a one-time exercise. You get a repeatable framework that keeps your entire go-to-market team armed with current, actionable intel.
What You Get
- ✓Competitive landscape audit and market map
- ✓Battle cards for your top 3-5 competitors
- ✓Win/loss analysis framework and interview playbook
- ✓Competitive messaging and objection-handling guides
- ✓Quarterly refresh cadence and ownership plan
Outcome
Your sales team stops losing deals they should win. You always know what the competition is doing.
Product Launches
Launches that generate pipeline — not just press releases.
80% of launch success happens before launch day. The cross-functional alignment, the messaging, the enablement, the channel strategy — that's where launches are won or lost. We build 90-day launch plans that coordinate product, marketing, sales, and customer success around a single narrative.
What You Get
- ✓90-day launch plan with milestones, owners, and dependencies
- ✓Launch messaging and positioning (by persona and channel)
- ✓Sales enablement package (deck, one-pager, FAQ, talk tracks)
- ✓Internal launch brief and cross-functional kickoff
- ✓Launch metrics framework and post-launch analysis
- ✓Channel activation plan (website, email, social, PR, events)
Outcome
Your launches create momentum. Pipeline moves. Sales has what they need on day one.
Fractional Product Marketing
Senior PMM leadership without the full-time commitment.
You know you need product marketing. You're not ready (or don't want) to hire a VP-level PMM full-time. Fractional PMM gives you 10-20 hours per week of embedded strategic support. We join your team cadences, attend your sales calls, sit in on product reviews, and drive the product marketing function as if we were on payroll.
What You Get
- ✓Dedicated 10-20 hours/week of PMM leadership
- ✓Embedded in your team (Slack, standups, planning sessions)
- ✓Strategic guidance on positioning, launches, and enablement
- ✓Execution support (decks, one-pagers, battle cards, messaging)
- ✓Team coaching and PMM function-building
Outcome
You get senior PMM expertise without a VP-level salary. Your team moves faster and smarter.
How We Work
Discovery
We start by understanding your product, market, buyers, and competitive landscape. Deep context before we build anything.
Strategy
We build the frameworks. Positioning, messaging, launch plans, competitive intel — the strategic foundation your team will execute on.
Execution
We don't disappear after delivery. We help you deploy what we built — training, enablement, iteration, measurement.
Pricing
Most consultants make you ask for pricing. We think that's silly. Here's what working with us looks like:
Engagements
Positioning, messaging, launches, and competitive intelligence typically run $15K–$35K depending on scope and timeline.
We scope every project upfront so there are no surprises.
Product Marketing
Embedded strategic support at $5K–$10K/month for 10-20 hours per week.
Month-to-month or quarterly commitments.
Every engagement starts with a discovery call. We'll talk through your challenges, scope the work, and give you a fixed-price proposal within 48 hours.
Let's Talk Strategy
Book a 30-minute strategy call. We'll dig into your biggest product marketing challenge and map out a plan to fix it.
Book Your Strategy Call