Great products deserve great marketing.
Bare Strategy is a product marketing consultancy built on a simple belief: too many great products lose to inferior ones with better marketing. We exist to fix that.
We've seen the
problem up close.
Every week, somewhere in B2B SaaS, a technically superior product loses a deal to a competitor with clearer messaging. A product launch lands with silence instead of pipeline. A sales team walks into a call without a compelling story to tell.
It's not a product problem. It's a product marketing problem.
Bare Strategy was founded by Nick Pham after 20 years of watching this pattern repeat — and building the systems that break it. After nearly a decade leading product marketing at enterprise software companies and growth-stage startups, Nick kept seeing the same gap: brilliant engineering teams building remarkable products, paired with marketing that couldn't articulate why any of it mattered.
So he built a consultancy around one mission: help great products win.
Not with more content. Not with louder campaigns. With clear positioning, sharp messaging, and go-to-market strategy that actually connects product value to buyer outcomes.
Strategy stripped bare.
The name says it all. We strip away the complexity, the jargon, the 90-slide decks that collect dust. What's left is what works.
Clarity over cleverness.
Your buyers don't want to decode your value proposition. They want to understand it — in ten seconds, not thirty minutes. We build messaging that makes the complex feel obvious.
Strategy before tactics.
Most marketing problems aren't tactical. They're strategic. Fix your positioning first and everything downstream gets easier — content, campaigns, sales conversations, all of it.
Execution is the strategy.
A brilliant strategy that sits in a Google Doc is worth exactly nothing. We don't hand you a deck and disappear. We build frameworks designed to be used, and we help you deploy them.
Your customer is the hero.
We're not here to make you sound impressive. We're here to make your customer feel understood. When buyers see themselves in your story, they buy. It's that simple.
Meet the founder.
Nick has spent 20 years in B2B marketing — from brand and field marketing to digital and product marketing. For nearly a decade, he's focused exclusively on product marketing in B2B SaaS, working with enterprise platforms and growth-stage startups alike.
He's led positioning overhauls that changed how companies compete. Built sales enablement programs that reps actually use. Launched products that generated real pipeline — not just press releases. And he's built PMM functions from the ground up, turning scrappy teams into strategic engines.
Bare Strategy is the distillation of everything that works — and a rejection of everything that doesn't.
What we stand for.
No fluff.
We say what we mean. Our deliverables are clear, actionable, and built to be used — not admired from a distance.
Outcomes over activities.
We don't measure success by hours logged or decks delivered. We measure it by deals won, pipelines built, and teams aligned.
Radical honesty.
If your positioning is broken, we'll tell you. If your launch plan has gaps, we'll show you where. Sugarcoating doesn't serve anyone.
Partnerships, not projects.
We embed with your team. We learn your product, your market, your buyers. The best work happens when the consultant disappears and the strategist shows up.
Ready to work with us?
If you're building a product that deserves to win, let's talk about how to make that happen.