Strategy•Featured
Competitive Positioning in Crowded Markets
In crowded B2B markets, "better" isn't a position—it's a claim every competitor makes. True competitive positioning means being different in a way that matters to your ideal customer. Use Jobs-to-Be-Done thinking and category design to escape comparison traps. Choose one of four strategies: head-to-head, flanking, differentiation, or category creation. Companies with differentiated positioning see 2.5x higher win rates than those competing on "better/faster/cheaper."
By Nick Pham··16 min read