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Posts tagged: GTM

3 posts found

Product Marketing

Partner Marketing for B2B SaaS PMMs: How to Build a Channel Program That Drives Revenue

Partner programs are one of the highest-leverage revenue channels in B2B SaaS. They are also one of the most neglected by product marketing. Most comp...

PMMPartner MarketingChannelGTM
·14 min read
Product Marketing

Customer Marketing: The PMM's Expansion Revenue Playbook

Acquiring new customers costs five to seven times more than retaining and growing existing ones. Yet most PMMs spend 80% of their energy on acquisitio...

PMMCustomer MarketingGTMRetention
·14 min read
Product Marketing

Product Marketing vs. Product Management: How to Stop the Overlap and Start Collaborating

Product marketing and product management are the two most commonly confused roles in B2B SaaS, and the confusion costs companies deals, alignment, and...

PMMProduct ManagementCareerGTM
·14 min read