5 posts found
Most B2B deals your reps mark 'lost to a competitor' were never in a competitive fight. In a study of 2.5 million recorded sales calls, 40 to 60 perce...
When B2B SaaS deals stall at committee review, the cause isn't usually a cold champion. It's messaging written for one person in a room of five. The m...
Most B2B demos are product tours. They show features in the order engineers built them, not in the order buyers care about them. The core PMM job: Tur...
Most B2B case studies live in a Notion folder nobody opens. They describe what happened but not why a buyer should care. The PMM's job with case studi...
Most sales enablement fails because it's built for PMMs and marketers, not for sales reps in the middle of a live deal. Battle cards nobody reads, dec...