Marketing Strategy
for Solo Entrepreneurs
Three packages designed for coaches, consultants, and creators who need positioning and messaging clarity without the enterprise price tag.
Choose Your Package
The Clarity Kit
Pre-revenue to $50K/year entrepreneurs who are ready to get clarity
What's Included
- ✓The Positioning Playbook — step-by-step workbook (~40 pages)
- ✓Fill-in templates: Positioning Canvas, Messaging Framework, Ideal Client Avatar, One-Liner Generator
- ✓Video walkthroughs — 4-5 short videos (~60 min total) with real examples
- ✓1x 30-minute live feedback call with personalized recommendations
Outcome
- →A clear positioning statement you can actually use
- →Messaging that resonates with your ideal clients
- →Confidence in how you talk about what you do
Timeline: Self-paced + 1 scheduled call
The Strategy Sprint
$50K-$250K/year entrepreneurs who need clarity fast
What's Included
- ✓Kickoff Call (60 min) — deep dive into your business, audience, and goals
- ✓Positioning & Messaging Audit of your current materials
- ✓Custom positioning statement and framework
- ✓Core messaging document (value prop, key messages, proof points)
- ✓Ideal client profile with targeting strategy
- ✓One-page competitive differentiation map
- ✓Website copy recommendations (homepage, about, services)
- ✓Review Call (60 min) — walk through deliverables, Q&A, implementation planning
- ✓30 days of async support via email/Slack
Outcome
- →A positioning framework that differentiates you from competitors
- →Messaging you can use everywhere (website, emails, sales calls)
- →A clear implementation plan so you know what to do next
Timeline: 2 weeks from kickoff to delivery
The Growth Partner
$100K-$250K+ entrepreneurs ready for sustained growth
What's Included
- ✓Everything in Strategy Sprint (delivered in Month 1)
- ✓Monthly strategy calls (2x per month, 60 min each)
- ✓Content strategy & review — monthly content calendar, blog outlines, LinkedIn strategy
- ✓Funnel design — lead magnet creation, email sequence strategy, landing page copy
- ✓Launch support — full go-to-market guidance for new offers/programs
- ✓Unlimited async access via Slack/email (24-hour response SLA)
- ✓Monthly progress review with metrics and next steps
Outcome
- →A marketing engine that drives consistent leads and sales
- →Strategic guidance whenever you need it
- →Accountability and execution support to keep momentum
Timeline: 3-month minimum, renewable monthly
Frequently Asked Questions
How is this different from hiring a marketing agency?
Agencies charge $5K-$15K/month and focus on execution (ads, content, design). I focus on strategy — positioning, messaging, and go-to-market planning. You get the strategic frameworks, then execute yourself or hire someone cheaper to implement.
Do I need to be making money already?
For the Clarity Kit ($497), no — this works for pre-revenue entrepreneurs. For the Strategy Sprint ($2,500) or Growth Partner ($5K/month), you should be making at least $50K/year.
What if I'm not sure which package is right?
Book a 15-minute discovery call and I'll help you figure out which makes the most sense for your stage and goals. No pressure, just clarity.
Can I upgrade later?
Absolutely. Start with the Clarity Kit, then upgrade to Strategy Sprint when you're ready. Or start with Strategy Sprint and move to Growth Partner if you want ongoing support.
What if I don't have a website yet?
That's fine. We'll focus on positioning and messaging first, then you can build the website around that. Positioning before pixels.
Ready to Get Clear
on Your Positioning?
Book a 15-minute discovery call and I'll help you figure out which package makes the most sense.
Book Your Discovery Call