9 posts found
Partner programs are one of the highest-leverage revenue channels in B2B SaaS. They are also one of the most neglected by product marketing. Most comp...
A positioning document is the single artifact that should govern every customer-facing message your company produces. Most companies either skip it en...
Acquiring new customers costs five to seven times more than retaining and growing existing ones. Yet most PMMs spend 80% of their energy on acquisitio...
Product marketing and product management are the two most commonly confused roles in B2B SaaS, and the confusion costs companies deals, alignment, and...
Product marketing is one of the few roles that needs buy-in from almost every function in the company, without having direct authority over any of the...
A positioning workshop is the fastest way to get your entire company aligned on what makes you different and who you're really for. But only if you ru...
Most competitive battlecards fail because they're written from a product perspective instead of a deal perspective. They're too long, too feature-focu...
Analyst relations is often delegated to a PR team or left to the executive team to handle, but product marketers are uniquely positioned to make AR pr...
A competitive intelligence framework has three pillars: (1) systematic data collection (competitor websites, reviews, job postings, analyst reports), ...