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Posts tagged: Positioning

3 posts found

Product Marketing

B2B SaaS Pricing Strategy: What Product Marketers Need to Know (and Own)

Pricing is the most consequential number in a B2B SaaS business and one of the most underowned by product marketing. PMMs understand buyer value bette...

PMMPricing StrategyB2B SaaSPositioningPackaging
·15 min read
Product Marketing

How to Write a B2B Positioning Document: The Template PMMs Actually Use

A positioning document is the single artifact that should govern every customer-facing message your company produces. Most companies either skip it en...

PMMPositioningMessaging
·15 min read
Product Marketing

How to Run a Positioning Workshop: The PMM's Step-by-Step Playbook

A positioning workshop is the fastest way to get your entire company aligned on what makes you different and who you're really for. But only if you ru...

PMMPositioningWorkshop
·15 min read