Clarity on your product. Messaging that actually lands.
Most positioning problems aren't positioning problems. They're a lack of methodology. The Clarity Kit gives you the framework, the templates, and a live strategy session to get it right.
One-time purchase. No subscription. Work at your own pace, then schedule your live session when you're ready.
Full refund guarantee · Instant access to all materials · 30-min session scheduled at your convenience
What's Included
The Positioning Playbook (Interactive Workbook)
A step-by-step HTML workbook covering category design, ICP definition, positioning statement, and messaging architecture. Fillable fields, localStorage auto-save, and print-to-PDF built in. Work through it on your own timeline.
Five Fillable Templates
Positioning Canvas, Messaging Framework, Ideal Client Avatar, Competitive Differentiation Map, and Battle Card Template. Ready to use on your product today — not theoretical, not generic.
Four Video Walkthroughs
Roughly 60 minutes of recorded walkthroughs with real product examples. Each video covers a different module of the playbook so you see exactly how to apply the frameworks to your situation.
A Live 30-Minute Strategy Session
A real conversation with a PMM with 20+ years of B2B SaaS experience. You walk away with specific, actionable recommendations for your product, your market, and your messaging — not generic advice.
Everything above, plus a full refund guarantee if you complete the work and don't find it worth it.
Get the Clarity Kit →The Positioning Playbook
An interactive workbook, not a static template.
The Positioning Playbook runs in your browser. Fillable fields auto-save to your device. A sidebar tracks your progress through seven modules. When you're done, print it to PDF or hand it off to your team.
No software to install. No account required. No SaaS subscription eating into your budget.
Preview the workbook ↗7 Modules
What You Walk Away With
A positioning statement you can use across every channel — website, sales calls, investor decks
Messaging that resonates with your ideal customers instead of describing features they can find anywhere
A competitive frame that makes you the obvious choice for the right buyers
Templates you can hand off to a writer, designer, or developer and actually get what you envisioned
Confidence in how you talk about what you do — and why it matters
Who It's For
Sharpen positioning for a product that has grown beyond its original messaging. Use the frameworks to realign cross-functional teams.
You know your product better than anyone. The Clarity Kit gives you the methodology to translate that knowledge into messaging that lands with buyers — not just your team.
Joined a company with unclear positioning, inconsistent messaging, and sales/marketing misalignment? Start here. The workbook is structured to help you diagnose before you prescribe.
How It Fits the Value Ladder
Self-paced workbook + templates + 30-min live session. You do the work; we guide you.
Done-for-you positioning and messaging. Two 60-min calls, custom deliverables, 30 days of async support.
Ongoing strategic partnership. Monthly strategy calls, content, funnel, and GTM support.
Questions
Who is this for?
The Clarity Kit is designed for product marketers, founders, and marketing leaders at B2B SaaS companies. Whether you're the first PMM or leading a team, the frameworks apply at any stage.
What is the Positioning Playbook exactly?
An interactive HTML workbook you open in any browser. Seven modules, fillable input fields that auto-save to your device, five reference templates, and a print-to-PDF function. No software to install, no account required.
How is this different from a template pack I can find for free?
Templates are only as useful as the methodology behind them. The Clarity Kit walks you through how to think about positioning — category design, ICP definition, competitive differentiation — before asking you to fill in any fields. The live session ensures you apply it correctly.
When does the live strategy session happen?
After you've worked through the workbook. You schedule it at your convenience via a link included in your purchase confirmation. Most people book it 1–2 weeks after purchase once they've moved through the material.
What if I don't find it worth the investment?
Complete the workbook, attend the live session, and if you don't feel it was worth it, email us. Full refund, no questions, no forms, no waiting.
What's the difference between the Clarity Kit and the Strategy Sprint?
The Clarity Kit is guided and self-paced — you do the work using our frameworks, and we review your output in the live session. The Strategy Sprint ($2,500) is done-for-you: we build your positioning and messaging document and you receive the work product directly.
Ready to start
Positioning clarity. One-time investment.
The Clarity Kit. $497. Interactive workbook, five templates, four video walkthroughs, and a live 30-minute strategy session with a senior PMM.
Get the Clarity Kit: $497 →Secure checkout · Instant access · Full refund guarantee
Complete the work. If it's not worth it, get your money back.
Go through the Positioning Playbook. Attend the live 30-minute session. If at the end you don't feel the Clarity Kit was worth the investment, email us. Full refund, no questions asked, no forms to fill out.
No partial refunds or credit-only policies
No "within X days" windows that expire
No requirement to prove you did the work
Just an email and a full refund