The Product Marketer's Essential Framework
A practical guide to positioning, messaging, competitive intelligence, and go-to-market strategy. Everything you need to run a high-impact PMM practice, whether you're a team of one or building out a function.
What's inside
- 01The positioning framework that separates market leaders from me-too products
- 02How to translate features into outcomes buyers actually care about
- 03A competitive intelligence system you can run with a team of one
- 04The launch checklist the top 15% of PMMs use to avoid the most common failures
- 05Sales enablement that reps actually open, and how to measure whether it works
- 06Four reusable templates you can start using this week
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What PMMs are saying
“This is the most practical PMM resource I've found. No fluff, no theory. Just frameworks you can actually apply.”
“I've spent years piecing this together from blog posts and books. This guide does it in 20 pages.”
“The positioning chapter alone is worth the read. I shared it with my entire team.”
From Bare Strategy
Bare Strategy is a product marketing consultancy for B2B SaaS companies. We help teams build clear positioning, messaging that converts, and go-to-market programs that drive revenue. Not just awareness. This guide is the free version of what we do with clients every day.