Bare StrategyFree Resource
Optional upgrade

Take the frameworks further. Work with an expert.

The free guide gives you the frameworks. The Clarity Kit is where you use them on your actual product, with a 30-minute live session to make sure you get it right.

$497one-time

The Clarity Kit: Everything Included

The Positioning Playbook
A ~40-page step-by-step workbook covering category design, ICP definition, positioning statement, and messaging architecture.
Five Fillable Templates
Positioning Canvas, Messaging Framework, ICP Worksheet, Competitive Differentiation Map, and Battle Card Template. Ready to use on your product today.
Four Video Walkthroughs
~60 minutes of recorded walkthroughs with real examples. Watch once, use forever.
A 30-Minute Live Strategy Session
A real conversation with a PMM who has done this for 20+ years. You walk away with specific recommendations for your product, your market, and your situation.
$497
one-time · no subscription
Includes
Live 30-min strategy session
Get the Clarity Kit: $497 →

Secure checkout · Instant access to all materials · 30-min session scheduled after purchase

Not ready yet? That's fine.

Your free guide has everything you need to get started. We'll also send product marketing insights a few times a month. Come back when you're ready to go deeper.

Read the free blog instead

Questions

Is this right for me if I'm a product marketer, not a company leader?

Yes. The Clarity Kit was built for anyone who needs to sharpen positioning, including PMMs, marketing leads, and operators at B2B SaaS companies. The frameworks apply regardless of your role or team size.

What's the difference between the Clarity Kit and the Strategy Sprint?

The Clarity Kit is a guided, self-paced program plus one live session. You do the work; we give you the frameworks and a session to review. The Strategy Sprint ($2,500) is done-for-you: we build your positioning and messaging documents and you get the work product directly.

How long does it take?

The workbook is self-paced. Most people move through the core frameworks in 3–5 hours. The live strategy session is 30 minutes and is scheduled at your convenience after you've worked through the material.

What if I want more than one session?

You can book additional sessions à la carte, or move to the Strategy Sprint or Growth Partner retainer for ongoing support.

Is there a guarantee?

Yes. If you complete the workbook and attend the live session and don't feel it was worth it, email us and we'll refund you in full. No questions asked.

About Bare Strategy

Bare Strategy is a product marketing consultancy for B2B SaaS companies. We've spent 20+ years at the intersection of product, marketing, and revenue, building positioning frameworks, messaging systems, and go-to-market programs for companies from seed-stage startups to publicly traded software businesses.

Backed by a guarantee

Complete the Clarity Kit. Attend the live session. If you don't find it worth the investment, email us and we'll refund you. No questions, no forms, no waiting.

Full refund guarantee