Go-to-Market Strategy · March 10, 2026 · 7 min read
The founder-led sales playbook: how to close your first 20 customers without a sales team
Selling the first twenty deals yourself is fieldwork, and most companies treat it as a placeholder until they can afford a rep. We close faster than a hired rep because we built the thing and can answer the hard question live. Then we hand off without writing any of it down, and the rep inherits anecdotes. Hire when a smart person with no sales experience could run your qualifying call from your notes.