GTM Strategy · March 20, 2026 · 7 min read
The SaaS GTM guide: from first customer to repeatable growth
Revenue is flat and the product works. We send the team back to the roadmap, and the gap is almost always go-to-market. Eight questions cover most of it, from product-market fit through ICP, messaging, founder-led sales, and activation, each with a deep dive linked. Underneath, they're one question. Repeatability starts at the second identical deal, not the fifth customer.