GTM Strategy · April 3, 2026 · 7 min read
How to present your GTM strategy to your board (and actually get buy-in)
Boards don't fund activity. They fund a motion they believe will repeat at a cost they can model. Four moves cover it. Where we win, the motion behind it, the part that isn't working, and the one bet we're funding next. The third one buys the other three their credibility.