Strategy · April 1, 2026 · 8 min read
When to rebrand your SaaS (and when repositioning is enough)
Most SaaS companies at a growth plateau decide the brand is broken. Usually the positioning stopped matching the market, and nobody noticed because positioning doesn't look like anything. A rebrand changes the identity. Repositioning changes what you stand for and who you serve. Run the five-question diagnostic before spending six figures on the version of the work that has a deliverable everyone can see.