Positioning · March 26, 2026 · 9 min read
How to differentiate your SaaS when every competitor sounds the same
When features converge, difference has to be claimed rather than demonstrated. There are three places to claim it. Own the customer the leader walked away from, rewrite what buyers evaluate on, or name one outcome nobody else will say out loud. Running all three at once is the thin coat, and a thin coat covers nothing.