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3 pieces on this thread.
Strategy · March 19, 2026 · 8 min read
Real PMF shows up in behavior, not surveys. Look for 5 signals: unprompted retention, organic word-of-mouth, the 40% disappointment test, expansion within existing accounts, and resistance to churn. If you can't point to at least 3 of these clearly, you don't have PMF yet -- and scaling GTM now will burn your runway.
Growth · March 18, 2026 · 10 min
Customers 1-10 come from relationships and hustle. Customers 11-100 require a repeatable motion. The gap between those two phases is where most early-stage SaaS companies stall. This post walks through the three-phase playbook — network activation, community-led outreach, and earned growth — that bridges the gap without a sales team or a marketing budget.
Startup Growth · March 9, 2026 · 14 min read
Real product-market fit shows up in behavior, not enthusiasm. The five real signals: retention that holds without heroics, organic word-of-mouth you did not manufacture, users who rebuild workflows around your product, pull demand that requires no pushing, and the Sean Ellis 40% test. The three lying signals: high sign-up volume, strong NPS scores, and enthusiastic early feedback. If you have the first five, you have PMF. If you only have the last three, you have a product that feels like it is working. Until it isn't.