Product Marketing · March 2, 2026 · 7 min read
How to build a PMM business case: getting budget, headcount, and buy-in
Product marketing has a closed-door problem. Its only evidence is that nothing went wrong, and nothing going wrong files no report. The budget meeting doesn't form opinions, it ratifies ones set months earlier, so the record has to exist long before we walk in. Win rate correlation is the evidence that survives the change in light.