Positioning · July 1, 2026 · 7 min read
Your positioning is getting summarized by AI before buyers reach you
A model reads your positioning before any buyer does, then hands the buyer one sentence about you. Vague, category-level messaging averages into noise that sounds like every competitor. Keywords and schema don't fix it, because the problem is clarity. Run the compression test. Paste everything you've said about yourself into a model, ask for one sentence, and read what survived.