Positioning · July 25, 2026 · 7 min read
Why every SaaS homepage in your category sounds the same
We all sound the same because copying the category leader feels safe, and safe is what makes a page invisible. The Catalog Cut takes ninety seconds. Open the five homepages a buyer would shortlist you against, then strike every sentence that could run unchanged on any of theirs. What survives is your positioning. If nothing survives, you have a catalog entry.