Writing · Tagged

saas-growth

3 pieces on this thread.

Positioning · May 22, 2026 · 7 min read

Is it a product problem or a positioning problem? How to know before you pivot again

Most growth stalls at seed to Series A are positioning failures wearing product clothing, and the misdiagnosis costs six to eighteen months of rebuild nobody needed. A product problem means the product can't deliver what the right customer needs. A positioning problem means it can, and buyers still can't tell it was built for them. Five signals separate the two, and the evidence already sits in your CRM. Run the diagnostic in a week, before you authorize the rebuild.

positioning pmf gtm-strategy saas-growth messaging founder-led-sales

GTM Strategy · April 5, 2026 · 7 min read

Scaling GTM too early is the most expensive mistake in SaaS

Budget, headcount, and new channels don't make a go-to-market motion work. They tell us whether it ever did, at the highest price that answer is ever sold for. Three questions get to the same answer for almost nothing. Who it's for, whether the message survives without a salesperson beside it, and whether the math holds at today's price.

gtm scaling saas-growth positioning unit-economics

Positioning · March 14, 2026 · 7 min read

How to position your startup against much bigger competitors (and win)

An incumbent's size is a stack of commitments already made to their largest customers, and those commitments are load-bearing. Which means there are true things a smaller company can say that they can't say back. Three of those structural claims are available to almost anyone. Own the customer their model can't keep, turn their scale into the cost a buyer pays for it, and name a problem their category has no word for.

positioning competitive-strategy gtm saas-growth