GTM Strategy · April 5, 2026 · 7 min read
Scaling GTM too early is the most expensive mistake in SaaS
Budget, headcount, and new channels don't make a go-to-market motion work. They tell us whether it ever did, at the highest price that answer is ever sold for. Three questions get to the same answer for almost nothing. Who it's for, whether the message survives without a salesperson beside it, and whether the math holds at today's price.