Go-to-Market · March 7, 2026 · 8 min read
The product launch tier framework: how PMMs prioritize launches without burning out their teams
Not every launch deserves the same investment. A tier framework sorts releases into T1, T2, and T3 before anyone builds a plan. T1 gets eight to twelve weeks and a cross-functional team, T2 gets four to six weeks and a focused activation, T3 gets a changelog entry and one sentence to sales. The tiers matter less than the question they force, which is what a launch is worth before we spend on it.