Strategy · October 16, 2025 · 7 min read
Building a competitive intelligence framework
Everything a competitor publishes has been reviewed by someone whose job is to make the company look inevitable, and that polished surface is where most competitive intelligence programs start and stop. The useful material sits in what a competitor can't edit. Job postings, earnings-call answers, and the shape of their two-star reviews give away next year before any announcement does. Call that the involuntary signal. This post covers how to collect it, how to compress it into a card a rep opens before a call, and how to keep the whole thing from rotting.