Positioning · March 20, 2026 · 8 min read
The complete B2B SaaS positioning guide: what it is, why it breaks, and how to fix it
Positioning is a choice about who you're for and why you're worth switching to. Most companies never make it, so the market makes it for them. This guide covers what the choice actually contains, the five ways it decays, and where to start repairing it.