Positioning · March 8, 2026 · 7 min read
Why your signups aren't converting to paid (it's not what you think)
Near-zero signup-to-paid conversion is a positioning problem long before it's a funnel problem. Broad positioning fills the top of the funnel with a curious majority who look identical to buyers in every dashboard and never pay. The repair is language specific enough to push the wrong people away before they ever sign up.