GTM Strategy · March 8, 2026 · 7 min read
Why your SaaS revenue is flat even though you have product-market fit
Product-market fit doesn't grow revenue. It says the market wants what you built. Whether you can find more of those buyers at a repeatable cost is a separate problem, and most teams have never solved it. The early speed came from relationship velocity, which is trust built before the company existed. Map the last twenty deals and find where the pipeline actually breaks.