Product Marketing · October 2, 2025 · 7 min read
The 5 GTM metrics that actually matter
Most GTM dashboards are built out of numbers that can only come back good. The five worth an hour a month are win rate by sales stage, sales cycle length, attach rate, sales velocity, and pipeline influenced. Each one is an indicting number. It can come back bad, and when it does it names the thing to fix.