Practical insights on product marketing, competitive strategy, and building things that win.
Real product-market fit shows up in behavior, not enthusiasm. The five real signals: retention that holds without heroics, organic word-of-mouth you d...
Most SaaS companies assume word-of-mouth is a product outcome. Build a great product, get happy users, and recommendations happen naturally. That's wr...
Having product-market fit doesn't mean your revenue will grow. PMF tells you the market wants what you built. GTM fit tells you whether you have a rep...
Your homepage isn't converting because it describes your product's capabilities instead of your buyer's relief. Feature-list positioning forces visito...
If your signup-to-paid conversion rate is near zero, you don't have a funnel problem. You have a positioning problem. Broad or vague positioning attra...
Most B2B demos are product tours. They show features in the order engineers built them, not in the order buyers care about them. The core PMM job: Tur...
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