Product Marketing
How to Audit Your B2B SaaS Positioning for the AI Era
Your positioning was built for a world where buyers Googled things, visited your website, and called sales when they were ready. That world is gone. T...
·13 min read
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Product Marketing
Demand Generation for B2B PMMs: How to Build the Programs That Actually Fill Pipeline
Most PMMs think demand generation is someone else's job. That's exactly why so many demand gen programs produce traffic without pipeline. The PMM's ro...
demand-generationproduct-marketingB2B-SaaSpipelinecontent-marketing
·14 min read
Product Marketing
The Fractional PMM Playbook: When to Hire One, What to Expect, and How to Get Maximum Value
A fractional PMM gives you senior product marketing strategy without the full-time cost. When you need one: Your messaging isn't resonating, you're ab...
fractional-pmmproduct-marketingB2B-SaaShiringconsulting
·15 min read
Product Marketing
How to Build a PMM Business Case: Getting Budget, Headcount, and Buy-In
Product marketers are often the last to get budget and the first to get cut when leadership doesn't understand what PMM produces. The fix: Stop defend...
product-marketingbusiness-casepmm-strategyleadershipcareer
·14 min read
Product Marketing
B2B SaaS Pricing Strategy: What Product Marketers Need to Know (and Own)
Pricing is the most consequential number in a B2B SaaS business and one of the most underowned by product marketing. PMMs understand buyer value bette...
PMMPricing StrategyB2B SaaSPositioningPackaging
·15 min read
Product Marketing
Buyer Persona Development for B2B PMMs: How to Build Profiles That Actually Drive Decisions
Most buyer personas sit in a folder and collect dust. They describe job titles and LinkedIn demographics, not the decisions real buyers are actually t...
buyer-personasproduct-marketingB2B-SaaSmessagingcustomer-research
·14 min read
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