From Bare Strategy
One idea at a time. New every week.
AI & Strategy · October 23, 2025 · 7 min read
AI got good at the tactical half of product marketing, which means the tools stopped being anyone's advantage. What separates PMMs now is the returned hour. That's the time automation hands back, which belongs to nobody until someone says out loud where it goes. Decide that before you automate, or the hour gets eaten by faster versions of the same work.
Strategy · October 16, 2025 · 7 min read
Everything a competitor publishes has been reviewed by someone whose job is to make the company look inevitable, and that polished surface is where most competitive intelligence programs start and stop. The useful material sits in what a competitor can't edit. Job postings, earnings-call answers, and the shape of their two-star reviews give away next year before any announcement does. Call that the involuntary signal. This post covers how to collect it, how to compress it into a card a rep opens before a call, and how to keep the whole thing from rotting.
Strategy · October 9, 2025 · 6 min read
Most B2B positioning describes the product the way we see it from the inside. Buyers only ever stand outside. That gap is why every vendor in a category ends up sounding like the same company.
Product Marketing · October 2, 2025 · 7 min read
Most GTM dashboards are built out of numbers that can only come back good. The five worth an hour a month are win rate by sales stage, sales cycle length, attach rate, sales velocity, and pipeline influenced. Each one is an indicting number. It can come back bad, and when it does it names the thing to fix.