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Product Marketing · March 6, 2026 · 7 min read

The B2B go-to-market strategy template: how PMMs build GTM plans that get executive buy-in

A GTM plan that lists what marketing will do gets rejected. A GTM plan that states a bet gets approved. The bet page comes first, one paragraph naming the segment, the claim, the number, and the date. Everything after it is evidence. Four parts carry that evidence, in order. Who exactly the market is, what our one winning claim is, the route a prospect actually travels, and the early signals that tell us it's working before revenue does. Detail is what we produce when we can't name the bet.

go-to-marketproduct-marketingstrategyGTM-planningexecutive-alignment

Product Marketing · March 6, 2026 · 7 min read

The PMM tech stack: tools product marketers actually use in 2026

You don't need thirty tools. Every tool in a PMM stack repeats back what you already gave it, tidier and louder, which is worth paying for only when the repeating is the bottleneck. Five categories carry the weight. Research, messaging, enablement, competitive, and AI. The highest-return investment is the one most of us skip, which is a structured research habit built before any software gets bought.

product-marketingtoolstech-stackPMMproductivity

Product Marketing · March 5, 2026 · 8 min read

How to build a product marketing team: from solo PMM to full function

Most PMM teams accumulate instead of getting built. One generalist works, so we hire another generalist, and five people in nobody can say who owns the launch process. That second hire is a recognition hire, the person we bring on because we already know how to evaluate them rather than because the team is missing what they do. The second PMM should be the most different hire we make. The third should go deep on a revenue gap we can name out loud. And the operating model has to be written down before it's needed, because headcount is a setting and somebody still has to watch the road.

product-marketingteam-buildinghiringPMM-leadershiporg-design

Product Marketing · March 5, 2026 · 9 min read

The PMM career ladder: how to grow from Associate PMM to VP of Product Marketing

Product marketing has no agreed definition of senior, so companies fall back on the only signal they can read, which is volume. Call it the promotion filter. It catches the loudest work and drops the judgment work in junk. Seniority here is really the altitude of the thinking and the independence of the judgment, and the path runs through four different jobs. Associate PMMs execute inside a scope somebody else drew. Mid-level PMMs own a domain and get judged on judgment. Senior PMMs set direction without authority. Directors and above build the function instead of the deliverables. The skill that moves you through all of them is making the connection between your work and the business visible before anyone asks.

product-marketingcareerPMM-leadershipskillsprofessional-development

Product Marketing · March 2, 2026 · 7 min read

How to audit your B2B SaaS positioning for the AI era

Your positioning no longer reaches buyers in your words. It reaches them as a paraphrase a machine assembled from your site, your review profiles, and somebody else's comparison page. Call it the secondhand pitch. 6sense's 2025 survey of nearly 4,000 B2B buyers found 94% had already ranked their shortlist before contacting a seller, so most of the deciding happens before anyone reads what you wrote. Audit what AI says about you, cut every claim three competitors could also make, and build content a machine can quote.

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