Practical insights on product marketing, competitive strategy, and building things that win.
You cannot out-budget an incumbent. But you can out-position one. The three moves that work: own the customers they cannot serve, make their size the ...
Investors just named the phrases they're no longer funding: 'AI-powered,' '10x better,' 'vertical SaaS for X.' These same phrases stopped working with...
Founder-led sales is not a temporary workaround until you hire a rep. It is the highest-leverage GTM motion available to an early-stage company. Found...
Real product-market fit shows up in behavior, not enthusiasm. The five real signals: retention that holds without heroics, organic word-of-mouth you d...
Most SaaS companies assume word-of-mouth is a product outcome. Build a great product, get happy users, and recommendations happen naturally. That's wr...
Having product-market fit doesn't mean your revenue will grow. PMF tells you the market wants what you built. GTM fit tells you whether you have a rep...
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