Practical insights on product marketing, competitive strategy, and building things that win.
Market segmentation is not a marketing research exercise. It's the structural decision that determines whether your messaging resonates or bounces. Th...
Account-based marketing is not a campaign type. It is a go-to-market strategy that inverts the traditional funnel and demands a different kind of prod...
Partner programs are one of the highest-leverage revenue channels in B2B SaaS. They are also one of the most neglected by product marketing. Most comp...
A positioning document is the single artifact that should govern every customer-facing message your company produces. Most companies either skip it en...
Acquiring new customers costs five to seven times more than retaining and growing existing ones. Yet most PMMs spend 80% of their energy on acquisitio...
Product marketing and product management are the two most commonly confused roles in B2B SaaS, and the confusion costs companies deals, alignment, and...
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