Product Marketing
From Features to Value: Messaging That Converts
Most B2B SaaS companies lead with features instead of outcomes and lose buyers in seconds. Use the Feature-Value Translation Framework (What is it? So...
PMM
·11 min read
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Latest Thinking
Practical insights on product marketing, competitive strategy, and building things that win.
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AI & Strategy
The Rise of AI-First Product Marketing
AI-first product marketing uses automation for tactical work (competitive monitoring, content generation, personalization) so PMMs can focus on strate...
PMM
·12 min read
Strategy
Building a Competitive Intelligence Framework
A competitive intelligence framework has three pillars: (1) systematic data collection (competitor websites, reviews, job postings, analyst reports), ...
PMMCompetitiveResearch
·14 min read
Strategy
Why Most B2B Positioning Fails (And How to Fix It)
Most B2B positioning fails because it's written from the inside out. Companies lead with their story, their features, their vision instead of leading ...
Positioning
·6 min read
Product Marketing
The 5 GTM Metrics That Actually Matter
Most companies track vanity metrics while ignoring the five numbers that actually predict revenue. After 15+ years in B2B marketing and influencing ov...
PMM
·5 min read
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