From Bare Strategy

Writing

One idea at a time. New every week.

Go-to-Market Strategy · December 4, 2025 · 7 min read

Sales enablement that actually enables sales: a PMM's playbook

We build enablement at a desk, from product specs and analyst notes, organized the way we understand the market. Then we hand it to a rep who has ninety seconds before a prospect says a competitor's name. That gap is why the folder stays closed. Build for the moments reps are actually in, keep it in one findable place, and read what comes back as a live signal on whether the positioning is holding.

sales-enablement product-marketing go-to-market battle-cards B2B-SaaS

Strategy · November 27, 2025 · 7 min read

Competitive positioning in crowded markets

In a crowded market, "better" is the claim every competitor already makes, and saying it hands the leader the terms of the comparison. A position stated as a comparison is borrowed, and the rent comes due. Start from the job the buyer is hiring the product to do, then pick one fight and stay in it. Head-to-head, flanking, differentiation, or a category we name ourselves.

PMM

Competitive Strategy · November 20, 2025 · 7 min read

Win/loss analysis: the PMM's most underused revenue weapon

Every lost deal has a reason that's safe to say and a reason that's true. Price is almost always the safe one, and it's the one that lands in the CRM and shapes the roadmap. Win/loss analysis is a structured program of interviewing buyers after the decision, with someone neutral asking about the process instead of the product. Two to four a month, tagged the same way every time, routed to product and sales so it doesn't die in a deck.

PMM

Product Marketing · November 13, 2025 · 7 min read

Why every B2B SaaS needs a PMM (and when to hire one)

Every B2B software company already does product marketing. It gets done in fragments by a founder, two reps, and whoever on the team writes best, and nobody ever opened a req for it. Call that the unposted job. It costs nothing on paper, which is why it runs for years. This post covers the symptoms that say it's costing real money, the inflection point where the hire pays for itself, what to look for in a first PMM, and what to do when a full-time hire isn't realistic yet.

PMM

Go-to-Market · November 6, 2025 · 7 min read

The product marketer's guide to launch excellence

A launch has exactly one date on it, and every argument about scope and sequencing gets settled by how close the work sits to that date. Call it date gravity. The announcement always ships, and the work that decides whether a launch produces revenue mostly sits outside the countdown. This post covers what to build before the date, how to run the week itself, and what to keep doing for the ninety days nobody scheduled.

PMM

Product Marketing · October 30, 2025 · 7 min read

From features to value: messaging that converts

Every feature has to survive three questions. What is it, so what, and why does it matter. Buyers only read the third one, and most product pages never reach it. Lead with what changes for the buyer, make the claim specific enough to be checked, and let the capability turn up later to explain how.

PMM

The newsletter

One idea in your inbox, every week.

No sequences, no funnels.